51
nachthemd herren
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but soft demand (-31.2% this quarter) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great€21.68avg listing price — sweet spot $15–$100
Price range
Great€12.91–€52.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great222.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€58K€58K/yr · 201K searches
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand