33
muff
Skip itSoft demand (-84.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€21.42avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great429.13avg incumbent reviews — the moat a new listing must climb
Price range
Great€7.71–€39.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad€20K€20K/yr · 74K searches
Growth
Bad-84.7%90-day search growth — must beat 0% to launch