40
mütze mit ohren
Skip itSoft demand (-95.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Review moat
Great454.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good€12.73avg listing price — sweet spot $15–$100
Price range
Okay€5.94–€21.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad€33K€33K/yr · 106K searches
Growth
Bad-95.5%90-day search growth — must beat 0% to launch
Signals High Returns