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military cap
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great€7.84–€39.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+58.6%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€13.71avg listing price — sweet spot $15–$100
Review moat
Okay1,513.34avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€51K€51K/yr · 192K searches