55
merino
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but soft demand (-80.7% this quarter) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Great€21.15avg listing price — sweet spot $15–$100
Price range
Great€8.71–€121.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€232K€232K/yr · 1.1M searches
Review moat
Okay3,033.11avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand