40
merino schal
Skip itSoft demand (-84.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€21.72avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great€7.43–€80.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,179.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad€21K€21K/yr · 42K searches
Growth
Bad-84.3%90-day search growth — must beat 0% to launch