46
merino pullover herren
Skip itSoft demand (-75.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible€34.49avg listing price — sweet spot $15–$100
Price range
Great€10.63–€67.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good691.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Bad€78K€78K/yr · 152K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.3%return rate — above 5% kills the launch gate
Growth
Bad-75.0%90-day search growth — must beat 0% to launch
Signals High Returns