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m&m kostüm
Skip itSoft demand (-96.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible27.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great€17.49avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great€9.89–€29.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€29K€29K/yr · 236K searches
Growth
Bad-96.3%90-day search growth — must beat 0% to launch
Returns
Bad12.0%return rate — above 5% kills the launch gate