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lila rock
Skip itSoft demand (-74.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good610.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.00avg listing price — sweet spot $15–$100
Price range
Good€4.45–€31.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€7K€7K/yr · 109K searches
Growth
Bad-74.3%90-day search growth — must beat 0% to launch
Returns
Bad13.9%return rate — above 5% kills the launch gate
Signals High Returns