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leo socken
Skip itSoft demand (-51.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Review moat
Good549.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.84avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay€5.56–€20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€48K€48K/yr · 192K searches
Growth
Bad-51.4%90-day search growth — must beat 0% to launch