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lederfett
Skip itSoft demand (-36.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,926.37avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.96avg listing price — sweet spot $15–$100
Price range
Okay€2.62–€20.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€120K€120K/yr · 99K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier