39
led haarschmuck
Skip itSoft demand (-49.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great219.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.02avg listing price — sweet spot $15–$100
Market size
Bad€49K€49K/yr · 183K searches
Price range
Bad€5.06–€15.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-49.4%90-day search growth — must beat 0% to launch