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63

laufsocken

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 56Conversion 23Competition 92Returns 95Price range 76Avg price 80Brand share 71Review moat 31Quality gap 45

Returns

Great1.0%

return rate — above 6% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great€16.88

avg listing price — sweet spot $15–$100

Price range

Great€5.81–€43.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Growth

Good+28.9%

90-day search growth — must beat 0% to launch

Market size

Good€357K

€357K/yr · 1.1M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,438.93

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale