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Skip itSoft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good€14.05avg listing price — sweet spot $15–$100
Price range
Good€6.85–€28.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,003.48avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€51K€51K/yr · 288K searches
Growth
Bad-63.0%90-day search growth — must beat 0% to launch