44
laborkittel
Skip itSoft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€15.33avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good762.66avg incumbent reviews — the moat a new listing must climb
Price range
Good€6.40–€27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€89K€89K/yr · 390K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Growth
Bad-53.3%90-day search growth — must beat 0% to launch
Signals High Returns