38
krawatte rot
Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Okay€3.29–€21.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,318.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.16avg listing price — sweet spot $15–$100
Market size
Bad€52K€52K/yr · 91K searches
Growth
Bad-26.3%90-day search growth — must beat 0% to launch