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52

kofferwaage

Worth a look

Shows searches that convert (17.6% search→purchase), but prices mostly outside the sweet spot ($4.66–$15.09) keeps it on the watch list.

Market size 80Growth 61Conversion 98Competition 18Returns 97Price range 1Avg price 20Brand share 34Review moat 20Quality gap 28

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Great€1.2M

€1.2M/yr · 911K searches

Growth

Good+38.0%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,392.71

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€7.19

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Price range

Bad€4.66–€15.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Products