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koffer
Launch itA $4.1M/yr market growing +19.0% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible€4.1M€4.1M/yr · 12.5M searches
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great€62.44avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€18.59–€243.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,078avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price