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kapuzenjacke damen
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but high returns (11.0%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Incredible€25.10avg listing price — sweet spot $15–$100
Price range
Great€7.14–€94.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,185.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Market size
Bad€36K€36K/yr · 430K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.0%return rate — above 5% kills the launch gate