52
joop tasche
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great€84.35avg listing price — sweet spot $15–$100
Market size
Great€1.1M€1.1M/yr · 440K searches
Competition
Great38%top-5 click share — an open shelf
Review moat
Good863.23avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.22–€143.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price