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john deere

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Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 17Growth 25Conversion 12Competition 76Returns 94Price range 78Avg price 95Brand share 25Review moat 55Quality gap 21

Avg price

Incredible€26.36

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Great€5.67–€50.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good1,281.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€66K

€66K/yr · 256K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

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