46
herz socken
Skip itSoft demand (-71.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great219.16avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.46–€22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.71avg listing price — sweet spot $15–$100
Market size
Bad€21K€21K/yr · 74K searches
Growth
Bad-71.8%90-day search growth — must beat 0% to launch