62
hemd herren
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Growth
Great+103.4%90-day search growth — must beat 0% to launch
Avg price
Great€16.83avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€10.64–€25.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€583K€583K/yr · 4.6M searches
Review moat
Good1,132.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad11.3%return rate — above 5% kills the launch gate