47
hase
Skip itSoft demand (-40.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€22.17avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great€4.21–€50.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good911.77avg incumbent reviews — the moat a new listing must climb
Market size
Good€602K€602K/yr · 1.8M searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-40.9%90-day search growth — must beat 0% to launch