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27

gryffindor schal

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Soft demand (-86.7% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 27Competition 22Returns 49Price range 79Avg price 86Brand share 5Review moat 53Quality gap 38

Avg price

Great€19.28

avg listing price — sweet spot $15–$100

Price range

Great€6.75–€49.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,392.92

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad€11K

€11K/yr · 25K searches

Growth

Bad-86.7%

90-day search growth — must beat 0% to launch

Products