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Skip itSoft demand (-45.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible67.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great€22.09avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great€9.22–€62.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad€53K€53K/yr · 556K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.8%90-day search growth — must beat 0% to launch