42
goldener rock
Skip itSoft demand (-88.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Great351.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.52avg listing price — sweet spot $15–$100
Price range
Good€5.61–€24.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€11K€11K/yr · 147K searches
Growth
Bad-88.2%90-day search growth — must beat 0% to launch
Returns
Bad19.7%return rate — above 5% kills the launch gate