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59

fußballschuhe

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 50Conversion 5Competition 98Returns 23Price range 87Avg price 95Brand share 58Review moat 75Quality gap 68

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible€31.39

avg listing price — sweet spot $15–$100

Price range

Great€7.02–€84.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great493.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€480K

€480K/yr · 4.2M searches

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Products