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funktionsshirt herren langarm
Skip itSoft demand (-39.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great€20.39avg listing price — sweet spot $15–$100
Price range
Great€6.71–€61.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,641.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay€105K€105K/yr · 414K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 5% kills the launch gate
Growth
Bad-39.7%90-day search growth — must beat 0% to launch
Signals High Returns