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54

funktionsshirt damen

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 28Growth 48Conversion 6Competition 96Returns 19Price range 79Avg price 59Brand share 95Review moat 58Quality gap 65

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Price range

Great€5.88–€51.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.10

avg listing price — sweet spot $15–$100

Review moat

Good1,181.56

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.4%

90-day search growth — must beat 0% to launch

Market size

Okay€120K

€120K/yr · 1.8M searches

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Search terms