36
froddo
Skip itHigh returns (15.1%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible€42.15avg listing price — sweet spot $15–$100
Review moat
Great167.31avg incumbent reviews — the moat a new listing must climb
Price range
Great€12.66–€79.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€10K€10K/yr · 257K searches
Growth
Bad-47.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad15.1%return rate — above 5% kills the launch gate