43
fliege
Skip itPrices mostly outside the sweet spot ($3.23–$14.90) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+37.3%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,672.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay€155K€155K/yr · 401K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.29avg listing price — sweet spot $15–$100
Returns
Bad6.7%return rate — above 5% kills the launch gate
Price range
Bad€3.23–€14.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns