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41

fleecejacke kinder

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Soft demand (-28.8% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 11Conversion 15Competition 83Returns 16Price range 86Avg price 92Brand share 67Review moat 49Quality gap 23

Avg price

Great€21.74

avg listing price — sweet spot $15–$100

Price range

Great€9.46–€58.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,566.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€87K

€87K/yr · 335K searches

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

Search terms