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53

fleecejacke herren

Worth a look

Shows a fragmented shelf (top 5 take 7% of clicks), but high returns (11.5%) keeps it on the watch list.

Market size 53Growth 17Conversion 3Competition 98Returns 2Price range 71Avg price 95Brand share 89Review moat 43Quality gap 78

Competition

Incredible7%

top-5 click share — an open shelf

Avg price

Incredible€35.82

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€8.51–€128.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€344K

€344K/yr · 4.6M searches

Review moat

Okay2,167.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.5%

return rate — above 5% kills the launch gate

Products