45
fleece pullover
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible€36.43avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€12.29–€221.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€195K€195K/yr · 838K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,923.93avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Returns