41
fascinator
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,038.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay€2.36–€23.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.62avg listing price — sweet spot $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 5% kills the launch gate
Market size
Bad€18K€18K/yr · 205K searches
Signals High Returns