43
engelbert strauss
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Great€51.44avg listing price — sweet spot $15–$100
Price range
Great€12.05–€89.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,091.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay€223K€223K/yr · 1.8M searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price