40
elsa kostüm mädchen
Skip itSoft demand (-74.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Avg price
Great€16.23avg listing price — sweet spot $15–$100
Price range
Good€8.04–€30.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,648.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay€132K€132K/yr · 1.1M searches
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.8%90-day search growth — must beat 0% to launch
Signals High Returns