48
ecco
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible6%top-5 click share — an open shelf
Avg price
Great€54.81avg listing price — sweet spot $15–$100
Price range
Good€3.25–€134.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€252K€252K/yr · 1.8M searches
Review moat
Okay2,613.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale