43
dia de los muertos
Skip itSoft demand (-80.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great236.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.45avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Price range
Good€5.88–€39.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad€13K€13K/yr · 305K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.2%90-day search growth — must beat 0% to launch