44
daunenjacke
Skip itSoft demand (-71.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€50.57avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,352.06avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.93–€240.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€38K€38K/yr · 192K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.0%90-day search growth — must beat 0% to launch
Signals High Price