46
cp company
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great€55.16avg listing price — sweet spot $15–$100
Price range
Good€11.19–€137.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,111.99avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay€216K€216K/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price