36
choker
Skip itPrices mostly outside the sweet spot ($4.11–$8.22) — this niche doesn't clear our bar today.
Review moat
Great205avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€95K€95K/yr · 623K searches
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Avg price
Bad€6.27avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Price range
Bad€4.11–€8.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier