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Worth a look

Shows a thin review moat (161 avg reviews), but a small market ($45K/yr) keeps it on the watch list.

Market size 11Growth 30Conversion 34Competition 50Returns 87Price range 79Avg price 47Brand share 71Review moat 92Quality gap 58

Review moat

Great161.46

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great€3.37–€61.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€11.66

avg listing price — sweet spot $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Market size

Bad€45K

€45K/yr · 142K searches

Search terms