48
bts
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great211.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.87avg listing price — sweet spot $15–$100
Price range
Good€5.53–€36.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad€75K€75K/yr · 780K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale