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brillenetui
Skip itPricing outside the sweet spot ($7.63 avg) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€309K€309K/yr · 1.5M searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,491.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay€4.14–€19.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.63avg listing price — sweet spot $15–$100