29
bommel
Skip itSoft demand (-90.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Good781.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.26avg listing price — sweet spot $15–$100
Market size
Bad€19K€19K/yr · 63K searches
Growth
Bad-90.3%90-day search growth — must beat 0% to launch
Price range
Bad€5.39–€13.86cheapest to priciest tracked listing — scored on the share inside $15–$100