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bomberjacke
Skip itHigh returns (10.8%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible€45.69avg listing price — sweet spot $15–$100
Price range
Great€14.27–€121.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good892.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€173K€173K/yr · 1.1M searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad10.8%return rate — above 5% kills the launch gate
Signals High Returns