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billabong
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible€27.81avg listing price — sweet spot $15–$100
Price range
Great€6.30–€113.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad5.2%return rate — above 5% kills the launch gate
Review moat
Bad10,413.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Market size
Bad€51K€51K/yr · 367K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Returns