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beheizbare jacke
Skip itSoft demand (-87.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€52.59avg listing price — sweet spot $15–$100
Review moat
Great181.67avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€20.16–€126.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€185K€185K/yr · 903K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-87.8%90-day search growth — must beat 0% to launch
Returns
Bad15.2%return rate — above 5% kills the launch gate